Bionic Cooling Plate
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The launch campaign for MAHLE's revolutionary bionic battery cooling system garnered worldwide attention at the IAA 2023. Inspired by nature, MAHLE developed the first bionic battery cooling for electric vehicles and plug-in hybrids. Agorate GmbH realized the campaign, which excited not only the trade press but also visitors at the IAA, thanks to its innovative approaches and clear communication of the product benefits.
The Jury‘s Statement
Development partner and automotive supplier MAHLE is revolutionizing the automotive industry with the introduction of the first bionic battery cooling for electric vehicles and plug-in hybrids. The launch campaign implemented by agorate attracted innovative attention worldwide and convinced both the trade press and visitors to the IAA 2023 by clearly communicating the product advantages. The campaign was characterized in particular by the ability to present complex technological innovations not only informative, but also inspiring and inspiring. An exemplary success in brand communication that shows how a strong, innovative message can reach and inspire a broad audience.
