WILO SE Geschäftsbericht 2022
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
Wilo, the global provider of building technology, continues to invest in international markets - despite opposing global endeavours to disrupt supply chains. The strategy section uses infographics to relate the global demand for water to Wilo's resource-saving products. The reader is taken on a well-founded, informative journey that shows the success of Wilo's strategy. The cover photo is continued on the title page of the sustainability report.
The Jury‘s Statement
In the 2022 Annual Report, Wilo presents examples of how effective brand-oriented communication is implemented in printed form. The skilful integration of corporate strategies with global challenges in visual form makes the company’s success understandable. Also noteworthy is the clear commitment to sustainability, which runs like a red thread through the report and raises awareness of this important topic. The report makes it clear that carefully prepared content and its creative presentation can convey a powerful message.
