St. Ann’s Warehouse 40th Anniversary Season
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
Creative partners for 25 years, we developed the brand for St. Ann's Warehouse, built on layering textures found around the streets in DUMBO, Brooklyn. For their 40th Anniversary, we worked with photographer Teddy Wolff to project textures from past shows and layer them in real time using long exposures over the course of several seconds per projection. These composite photos represent St. Ann's history and its future. This large-format newsprint brochure was printed on a high-speed web press.
The Jury‘s Statement
St. Over the past 25 years, Ann’s Warehouse has become an icon in the performing arts by continuously redefining its brand by layering texture and color. For its fortieth anniversary, the team once again amazes with an original approach to print communication, using unique long-exposure photographs that capture the House’s past and future in an innovative way. This approach offers readers a new way to experience the world of theatre - through tactile, unexpected layouts and a visual language that brings every show to life. This remarkable achievement not only stands out through creativity, but also strengthens the bond with the audience by creating a deep, sensual experience that will be remembered.
