100 Jahre LOWA: Jubiläumsbuch
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
Creation of a LOWA anniversary book with the concept "Experience LOWA - Experience Outdoor." The aim is to bring the LOWA brand and its 100-year history to life. This unusual medium is intended to inspire different target groups for the brand and at the same time create a new, holistic and emotional approach to the brand through reduced colours and large-scale nature photography. Brand communication that remains personal and highly emotional in memory.
The Jury‘s Statement
With its anniversary book "100 Years of LOWA: Experience LOWA - Outdoor Experience", LOWA has created a fascinating staging of its 100-year history. This medium impressively combines reduced colours and large-scale nature photography to enable a holistic and emotional approach to the brand. They have succeeded in expressing the fascination for nature, technology and innovation that make up LOWA, thus establishing a deep, personal connection with the reader. This book is not only a tribute to the past, but also an inspiration for future generations of outdoor enthusiasts, making it exemplary in brand communication.
