MODENA PAINTINGS
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
Creation of a book on the 8 paintings created in Modena in 1982 by Jean-Michel Basquiat, the first black artist to break through on the art market.
The Jury‘s Statement
The publication of "MODENA PAINTINGS" is a tribute to Jean-Michel Basquiat, a pioneer of art whose works were created in 1982 in Modena but have never been presented together. This book project creates a captivating symbiosis of art history and modern brand communication by making Basquiat’s influence and the cultural significance of his work accessible to a broad audience. By merging comic elements and quotes from the great masters, it offers a visual experience that takes the viewer into a world between recent judgment and voodoo magic. It is this creative approach that makes "MODENA PAINTINGS" stand out in the world of print communication by pushing the boundaries of traditional book design and leaving a lasting impression.
