Broschüre »Highlights« für die Max-Planck-Gesellschaft
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
The 'Highlights' brochure is aimed at a non-scientific, generally interested audience and is sent out together with the annual report. Readers will find a representative cross-section of 15 outstanding research projects of the Max Planck Society in the past year in an easy-to-read and entertaining form. Illustrations and collages were developed for this publication. The work is designed as a reversible brochure, so that there is a German and an English part.
The Jury‘s Statement
With the brochure "Highlights", the Max Planck Society presents a bridge between science and the public. Through illustrative illustrations and collages, it is possible to convey complex research results to a broad, non-scientific audience in an accessible and entertaining way. The concept as a reversible brochure with a German and English part as well as removable bookmarks underlines the user-centricity of this means of communication. A remarkable achievement in the field of brand communication that presents science in an understandable, appealing and international way.
