B.O.J.E.-Jahresbericht 2021
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
The report documents and describes the work of the B.O.J.E. counselling bus (counselling, orientation for adolescents and young adults). A socio-educational offer for young people up to the age of 27 at Cologne Central Station. The cover photo shows a detail of the exterior design of the bus: a starry sky, which, as with the earlier sea voyage, stands for directional orientation, both for those seeking advice and for professionals.
The Jury‘s Statement
The project "B.O.J.E. Annual Report 2021" of the social institution Auf Achse remarkably documents the valuable work of the counselling bus for teenagers and young adults in Cologne. A creative design concept that seamlessly ties in with the target group's living environment succeeds in emphasising the importance of this low-threshold service. In particular, the visual realisation with the starry sky as a leitmotif on the cover symbolically underlines the guiding orientation aid that the B.O.J.E. bus offers.
