im Spiel – Fußball in Baden-Württemberg
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Credits
Company / Customer
Südbadischer Fußballverband e.V., Württembergischer Fußballverband e.V.
Designer
Details
„im Spiel“ - the Baden-Württemberg football associations’ magazine is published four times a year and covers all football clubs within the state. By discussing the world of and around football, it speaks to all age- and educational groups. The main section consists of unconventional reports, entertaining interviews, and informative background pieces. Add this to ambitious sports photography all brought together in an attractive layout. Extensive fun facts and news can be found in the section about the individual associations.
The Jury‘s Statement
The magazine "im Spiel" transforms the passion for football in Baden-Württemberg into a visual and informative experience. With its mixture of in-depth reports, inspiring interviews and ambitious sports photography, embedded in an attractive layout, it successfully appeals to a broad readership. It stands out for its skilful combination of captivating content and remarkable design, which together create a unique brand experience. This publication thus represents an innovative platform that strengthens ties to regional football and promotes the community.
