Geschäftsbericht 2022 "Gerade jetzt"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Credits
Company / Customer
Designer
Details
The Aachener Siedlungs- und Wohnungsgesellschaft mbH consciously faces the challenges of today and tomorrow. This self-confident attitude is reflected in the annual report "Just Now". In terms of content, it revolves around everything that proactively moves society, with people at its centre. In terms of design, a reduced grid in combination with watercolour optics support what the Aachener is all about: acting stringently and transparently while always staying in motion.
The Jury‘s Statement
With its annual report "Just now", the Aachener Siedlungs- und Wohnungsgesellschaft is demonstrating what future-oriented brand communication in the residential and housing sector can look like. With a creative use of reduced grids and an appealing watercolor look, it is possible to impressively convey transparency and movement as the core values of the brand. The report is characterized by a proactive approach to current challenges, always focusing on people. This masterful combination of form and content highlights the commitment and innovative power of the Aachen housing association and sets new standards in brand communication.
