Smartphone-Game

With Pringles Click 'n' Fly, Pringles, the world-renowned snack brand, has created a fascinating connection between the digital and real world, redefining the way brands can reach and retain their consumers. With the innovative idea of making visiting the chip rack in the supermarket an additional gaming pleasure, Pringles has not only increased customer frequency, but also intensified interaction with the brand. The hypercasual mobile game specifically appeals to the gaming community by providing a leaderboard and target group-specific prices for excitement and competition. This creative and effective method for activating the target group at the point of sale highlights Pringles in digital brand communication and impressively shows how a brand can build a strong bond with its consumers through play and fun.