FichtelApp
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions & Apps
Details
The FichtelApp: The Fichtelgebirge for your pocket with a guaranteed fun factor. The app is a digital mirror of the region, encouraging exchange, networking, further development and participation in the Fichtelgebirge across generations. The app is now the go-to place for news, information, and offers from the region, strengthening the sense of belonging, inspiring local doers, and, simultaneously, the local economy.
The Jury‘s Statement
The FichtelApp transforms the Fichtelgebirge into a digital experience, creating a bridge between the offline and online worlds. It serves as a central point of contact for information and offers, promotes the local economy and strengthens the sense of community. It emphasises its ability to connect people and support the local economy. This commitment to regional development and creative realisation makes it a role model for creating an integrated and vibrant brand experience.
