NW+ 'Hinaus zum Schloss'
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions & Apps
Details
With NW+, visitors of Hambach Castle in Neustadt can relive the significant Hambach Festival of 1832. Through augmented reality (AR), they immerse themselves in history in an entertaining way. A 100-minute elaborate 3D audio drama actively involves visitors in the historical events. NW+ presents a unique opportunity to explore a crucial chapter in German democracy, utilizing AR and 3D audio.
The Jury‘s Statement
SCREENDAY Productions invites with "Out to the Castle" on a fascinating journey on the traces of democracy to the Hambach Castle. Through the innovative use of augmented reality and a 3D audio play, visitors immerse themselves intensively and entertainingly in the historical events of the Hambach Festival of 1832. This digital solution combines history with state-of-the-art technology and creates an emotional and educational experience that inspires young people in particular for an important chapter in the history of German democracy. A great example of how digital media can be used to make education alive and accessible.
