R+V - Ganzheitliches Kundenmanagement

With more than 9 million private and corporate customers, R+V is the second largest insurance company in Germany and has been committed to the co-operative idea for over 100 years, which is summed up emotionally with the claim "You are not alone". Two years ago, the positioning and attitude of the brand were recharged and made tangible at relevant customer contact points in the next phase. In order to further optimise customer relationships for holistic customer management, R+V relies on AI in the form of the CRM "emma". The system creates a 360° customer view based on measured customer behaviour and data analysis, which means that emma always knows what customers want - for individual, tailored approaches, a positive customer journey and next best actions. The positive feedback from customers speaks for itself and for R+V, which is setting a new benchmark in dialogue with its customers with emma.