My KiK

CRM and loyalty programs are not very common in the highly competitive discount sector. An opportunity for KiK: with the customer loyalty program "myKiK - More for Me". After just 12 months of preparation, myKiK enables maximum customer centricity with well-founded data collection and use - from particularly customer oriented and emotionally appealing benefits to incentives for higher purchase frequency. And with success: 6.1 million active participants in Germany after just 15 months.