Der Wow-Welcome-Effekt zum Vertragsbeginn
Winner
Excellence in Brand Strategy and Creation
Brand Communication – CRM & Personalization
Credits
Company / Customer
Details
At the start of the contract, Allianz customers receive a highly personalized Welcome-Video that is tailored to the contract and each individual customer. Allianz agencies can even integrate a personalized video message into the video. Our new fleet insurance customers are enthusiastic and give the new personalized approach a rating of 4.7 out of 5 stars.
The Jury‘s Statement
With the "wow-welcome effect at the start of the contract", Allianz has created a new kind of customer experience that is perfectly tailored to modern policyholders. Through personalized explanatory videos that even include personal messages from representatives, Allianz optimizes the way it communicates with its customers and keeps them engaged. The positive feedback from customers confirms that this approach works and conveys complex content in an appealing way. The project shows how digital tools and personal contact together can enhance the customer experience in insurance.
