Ready for a new tattoo?
Special Mention
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Under the call "Ready for a new tattoo?", Ruby, centred around founder and CEO Michael Struck, has created a new employer branding campaign, which was launched in all key markets in June 2022. The aim of the campaign is to position Ruby as an attractive employer and show potential new employees that the hotel industry is still 'sexy' and that Ruby is more than just a traditional employer.
