Mach's wie…
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
The problem: the boomer generation is retiring. Many tax consultancies are left without a successor. At the same time, there is the younger generation: they would like to be in the boss's chair, but don't have enough equity. ETL, Germany's leading tax consultancy group, is therefore becoming a matchmaker. This is ensured by the “Do it” campaign, which uses testimonials to show how the old and new management generations come together. Do it like ... ETL. And show what real doers can achieve!
The Jury‘s Statement
Germany’s leading tax advisory group ETL has built a fascinating bridge between the generations with the "Mach’s wie..." campaign. By addressing the challenges of generational change within the tax advisory industry and offering innovative solutions, ETL has not only closed an urgent market gap, but also created a platform for growth and sustainability. The campaign impresses with authentic storytelling and convincing testimonials that appeal to and motivate both generations. An impressive example of how brand communication can address socially relevant topics and offer solutions that go far beyond the core business.
