Fachkampagne zu Adapaben®
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
For the launch of a new acne prescription drug by Klinge Pharma, the task was to create a specialist campaign with recognizable advertisements and supplementary marketing materials that would immediately appeal to prescribers. With a fresh, bold, and disruptive approach, that is rather unusual in the pharmaceutical market, the medication was successfully, quickly and sustainably positioned among physicians as an alternative therapy
option alongside existing competition.
option alongside existing competition.
The Jury‘s Statement
The medium-sized company Klinge Pharma has achieved a remarkable success in the communication of a prescription drug for acne therapy with its specialist campaign on Adapaben. Through a disruptive, fresh and eye-catching appearance, it was possible to quickly and sustainably position Adapaben among doctors as an effective treatment option. The campaign is characterized by unique visual elements and a clear message that convincingly focuses on the generic Adapaben despite the challenge of being perceived as a new brand. This innovative approach to brand communication demonstrates how a challenging goal can be achieved with creative and strategic precision.
