Eatrenalin
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
Eatrenalin is a gastronomy event concept that takes guests on a journey through various culinary worlds. Guests enjoy a gourmet menu while traversing multisensory, multimedia-themed rooms. The unique selling point is they sit in a "Floating Chair" – a patented transportation system that is the first of its kind worldwide – and float through themed rooms such as "Ocean'' or "Universe". Not only the eyes, but all five senses participate in this unique adventure.
The Jury‘s Statement
Eatrenalin revolutionizes with a gastronomy event concept that takes guests on an incomparable journey through culinary and multi-sensory worlds, the way we experience enjoyment. The innovative combination of star menus with an immersive, multimedia presentation and the world’s first "floating chair" transport system creates a fascinating experience that appeals to all five senses. This extraordinary combination of culinary excellence and technological innovation not only creates new dimensions of food, but also touches the target group on a deep, emotional level. Eatrenalin shows how creative ideas and a unique customer approach can create striking and sustainable brand experiences.
