BERNER Brand Launch Events
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Credits
Company / Customer
Details
The new positioning of the BERNER brand was first presented internally to the employees, who should identify with the brand and live it in daily working life. To this end, a consistent show concept was developed and implemented at nine outstanding events throughout Europe. With close to 7000 participants from all country organizations, this loud and bold rock show was the starting signal for "Pushing the limits" and formed the basis for the subsequent external roll-out.
The Jury‘s Statement
With the BERNER Brand Launch Events, the BERNER Group has created a remarkable performance in brand communication. Through the creative fusion of rock show and brand staging, it was not only possible to reach the employees in an innovative and exciting way, but also to create a deep identification with the brand. The uniform and Europe-wide events showed how bold and creative thinking can redefine boundaries in brand communication. This innovative event format not only strengthened the BERNER brand internally, but also set new standards in industry communication.
