Enter the Map
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
OBJECTIVE: To hype up the launch of Call of Duty: Modern Warfare III and with it the return of some of its most iconic multiplayer maps. IDEA: We brought Call of Duty to our backyard by identifying the most iconic map lookalikes in Germany and challenged the community to find their locations. If they completed the mission, they had the chance to be part of a unique concert experience: Kool Savas, the King of Rap in a real-life map.
The Jury‘s Statement
With "Enter the Map", Activision, the developer of the world-famous Call of Duty game, has succeeded in creating a brand experience that transfers the virtual experience into the real world of fans. By identifying locations in Germany that resemble iconic multiplayer maps and inviting the community to explore them, a unique connection between game and reality has been created. The highlight, a concert by Kool Savas on one of these real maps, set new dimensions of brand interaction and enthusiasm. This innovative bridge between the virtual and real world takes the brand experience to an extraordinary level and shows how brands can create captivating experiences in today’s world.
