Zentrum für Bewegung
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The campaign developed for an orthopaedic centre promotes its services as well as its core values: humanity, innovation and sophistication. The motifs showcase the intricacies of a human's range of motion by depicting radii and angles with medical precision. The focus is on areas of the body where movement may be restricted due to musculoskeletal conditions and trauma. A wide range of digital and analogue channels were used in order to direct the audience to a comprehensive campaign website.
The Jury‘s Statement
The Fricktal Health Centre has made an aesthetic statement with its campaign for its Centre for Movement. The eye-catching combination of medical precision and creative visualization of human movements creates a convincing brand experience. In subtle reference to Da Vinci’s studies of the human body, the campaign emphasizes the complexity and beauty of the musculoskeletal system. This type of brand communication shows how the interplay of science and aesthetics can provide deep insights into human physiology and at the same time convey the brand values of humanity, innovation and authenticity.
