Fahrtwindliebe
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
With the 'Breeze life' raffle for the target group of 18–29 year-olds, the Sparkassen-Finanzgruppe Hessen-Thüringen is linking the perennial youth topic of "individual mobility" with responsibility for climate and nature. The prize is six e-scooters for contemporary mobility – with no noise, no local emissions and no end of riding fun. Through versatile 360° communication, we made this feeling tangible on all relevant channels. Successfully – the campaign will be run again in 2024.
The Jury‘s Statement
With "Fahrtwindliebe", the Sparkassen- und Giroverband Hessen-Thüringen has launched a campaign that inspires young people and sensitises them to the topics of individual mobility and climate protection. The raffle of E-schwalben builds a bridge between environmentally conscious action and driving pleasure. The communication strategy reaches the target group on all relevant channels and impresses with creative and interactive elements." Fahrtwindliebe stands out with its innovative approach and proves that responsible brand communication can successfully address and activate young target groups.
