Wienerberger – Photovoltaik neu gedacht
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
With the smart and aesthetic in-roof photovoltaic complete solution from Wienerberger, we make our target groups (B2B2C) happy all round, so that all target group needs are optimally covered and a feeling of happiness is created for everyone. Four product components and one service package create happiness to the power of 5, which is represented by the hand gesture "give me 5" or "high five" and "everything from a single source". Spot on, because the sum of the benefits makes you happy! Wienerberger makes solar energy possible for everyone - with just one system solution. We provide the X-factor on every roof.
The Jury‘s Statement
Wienerberger is the largest brick producer in the world and revolutionizes the integration of photovoltaics in architecture with the X-Tile BIPV solution. The campaign "Wienerberger-Photovoltaik neu gedacht" convinces with its creative approach to sustainability by focusing on the connection between energy production and architecture. The combination of design and functionality that inspires craftsmen, architects and end customers alike redefines the meaning of roofs and facades. With this forward-looking view and the effective communication of a holistic concept for sustainable construction, the campaign is a good example of successful brand communication.
