eLION Imagekampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Designer
Dentsu, Reiser und Partner Werbeagentur GmbH, Homolka Modellbau GmbH, DAS ATELIER Werbegestaltung Hauser, Pixel Komma Ton
Details
The new eLION image campaign shows the advantages and benefits of the eLION solution portfolio for mobile machines and was launched on the market for the first time at bauma 2022. Since then, it has been running nationally and intern on various channels. The communicative goal was to create a connection between the Rexroth brand and the topic of electrification, which, in addition to the previously strong level of awareness for hydraulic solutions, should generate a broader perception on the market.
The Jury‘s Statement
With the eLION image campaign, Bosch Rexroth creates an impressive presence in the field of electrification of mobile machines. The campaign impresses with its creative staging and a striking key visual that underlines the strength and innovative power of the brand. Through various media channels, from social media to international trade fairs, the target group was comprehensively reached - and eLION was established as a synonym for powerful, safe and environmentally friendly electrification solutions. The goal of combining the Rexroth brand with the topic of electrification was convincingly achieved with the image campaign.
