Uhlmann Pac-Systeme: Integrale Markenpositionierung
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The launch of the Parenteral Tray Center PTC 200 was a real novelty for Uhlmann Pac-Systeme (supplier of packaging lines for pharmaceutical products), since a new campaign process combined the perspectives of technology, sales, product management, and marketing for the first time. This was reflected in the results of the integrated campaign, which not only promoted a product, but also positioned Uhlmann as an expert for parenteral products in the market. A digital lead process generated measurable sales results for the first time.
The Jury‘s Statement
Uhlmann has achieved an impressive feat with the launch of the PTC 200. By merging the perspectives of sales, product management and marketing for the first time, an integrated campaign was created that not only puts a product in the spotlight, but also positions the company as an expert in parenteral products. A digital lead process also ensured measurable sales results for the first time. This skilful approach clearly sets Uhlmann apart in all-round communication and in the specific industry.
