Magenta Black Days
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The Magenta Black Days are one of Telekom's highest-grossing campaigns. A campaign with high media pressure was carried out across Germany. With numerous measures that 480Hz implemented in-house. The interaction of the measures worked perfectly and Telekom achieved extremely good sales figures - thanks to the targeted implementation of the individual measures, which in combination achieved both a high level of awareness and actual sales.
The Jury‘s Statement
With the Magenta Black Days, Deutsche Telekom cleverly knitted a campaign around Black Friday. The synergetic networking of the individual campaigns and high media pressure led to an exceptionally high level of attention and considerable sales figures. It is the successful combination of strategic planning and creative implementation that is tailored to the needs and demands of the target group. The campaign thus impressively shows how targeted brand communication leads to measurable success as part of a 360°campaign.
