FoodNow
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
FoodNow is Switzerland’s new restaurant delivery service. Powered by the Migros Innovation Hub, FoodNow has deep Swiss roots. Leveraging their local connections, Swiss values, fair treatment of restaurants & couriers, along with their customer-friendly prices, we refined their positioning to compete with global delivery giants. Then we evolved the brand design to craft a distinct communication approach using hyper-local campaigns. This is how Switzerland orders food – now.
The Jury‘s Statement
The Swiss restaurant delivery service FoodNow is more than a simple ordering platform. Through the combination of Swiss values, the close connection to local restaurants and a fair handling of couriers, FoodNow clearly stands out from the international competition. The striking brand positioning and the appealing design underline the customer-oriented pricing and create a unique experience. The hyperlocal campaigns testify to a deep understanding of the needs of the Swiss population and impress in the communication around food supplies.
