Hier bin ich Ich
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
The large-scale tourism campaign for Lower Saxony as a travel destination promoted both the main tourist season and the low season. By directly addressing the aspects relevant to the target group and emphasizing calm communication, it was shown that a trip to Lower Saxony is always worthwhile. The destination is thus anchored in the target group's relevant set.
The Jury‘s Statement
With their campaign "Here I am me" TourismusMarketing Niedersachsen shows how authentic and touching brand communication can be. Through the direct approach and the conscious emphasis on peace, Lower Saxony positions itself skillfully in the consciousness of the travelers - both in the high and low season. This campaign stands out by anchoring Lower Saxony not only as a destination, but as a place where you can be completely "I". The precise targeting and the emotional depth of communication make them a role model for successful brand work in holistic campaign management.
