CRAVE™ x KANSAS CITY CHIEFS - Champions on and off the field
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Pet food and American football: CRAVE™ has been the official pet food partner of the Kansas City Chiefs (in Germany), the back-to-back American Football World Champions”, since 2023. Whether on the field to support your favorite team or at home to get the best out of your four-legged friend: What unites the two brands is passion, emotion, and unforgettable experiences. Together, these aspects are brought to life in eye-catching and emotional 360° activations.
The Jury‘s Statement
CRAVE, known for its protein-rich pet food, and the Kansas City Chiefs, one of the leading football teams in the USA, have formed a brand partnership that is causing a stir. The partnership is characterised by the unique combination of enthusiasm for sport and love of animals, which creates authentic emotions and unforgettable moments for fans and pet owners. The shared values of passion, strength and community spirit are brought to life through eye-catching 360° activations. The cooperation is an example of how brands can achieve a significant and emotional impact on their target audience by combining their strengths.
