CD-Relaunch der AKN Eisenbahn
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Since 1883, AKN, subsidiary of Schleswig-Holstein and Hamburg, connects the North, serving 12 million passengers annually. In the design relaunch, logo and colours remained, yet with Hi-TiDE™, a new friendly, Nordic look emerged. New guidelines and structures allow versatile applications. Flexible design for future projects like station and train design and campaigns like "Follow the Locomotive Call" and information design.
The Jury‘s Statement
The AKN, as an important connecting line in northern Germany, has reinvented itself through its design relaunch, without losing sight of its roots. The new, friendly and Nordic look underlines the passenger-centric philosophy and gives the brand a contemporary, accessible face. Creative campaigns such as "Follow the locomotive call" and a well thought-out information design not only strengthen the functionality, but also the emotional bond with the brand. This comprehensive approach brings a breath of fresh air to regional mobility and sets new standards in brand strategy.
