Apply now for the German Brand Awards 2027
Whether hidden champions, SMEs or global players
The German Brand Awards are kicking off a new round: Under the theme “Brand at Heart“, the awards, presented by the German Design Council, recognise outstanding brand management beyond the DACH region and shines a spotlight on those who are setting new standards. We are looking for companies, organisations and agencies of all sizes and from all sectors that develop their brands, strategies and campaigns using new tools, differentiate themselves from the competition and, in doing so, remain true to their identity.
The framework comprises 86 categories across the disciplines of Excellent Brands and Excellence in Brand Strategy and Creation. A high-calibre jury of experts assesses the entries against defined criteria and awards Winner, Gold and Best of Best prizes. The previous round attracted 1,600 entries from 18 countries.
Save the Date: Showtime in Berlin
On 24 June 2027, all winners can look forward to a unique gathering. The day’s programme at the German Brand Convention will be the first highlight. The Awards Show in the evening, framed by a gala dinner, not only sets the tone but also brings the best brand-makers from the German-speaking world together around one table and onto the stage. At the last event, more than 750 guests gathered at the Uber Eats Hall Berlin.
How to apply
Submit early to save: there’s a 10% discount on registration fees until 11 December 2026. All categories, services and costs are summarised on the “Submission“ page.
At a glance:
Open Call: 4 November 2026
Early Bird Discount until: 11 December 2026
Last Call until: 5 March 2027
Jury Session: 23 March 2027
Awards Show: 24 June 2027
