Vossloh connect
Winner
Excellent Brands
Transport & Mobility
Details
Vossloh connect is a digital platform offering a set of solutions tailored for customers in the rail infrastructure. The platform contributes to cost savings by enabling predictive maintenance, thus minimizing operational expenses and extending the lifespan of rail assets. To meet the demands of the campaign and to clearly communicate our vision, two elements were fundamental: an intelligent lead gen mechanism in a well thought-out marketing mix and an eye-catching new campaign look.
The Jury‘s Statement
With "Vossloh connect", Vossloh has created a digital platform that offers tailor-made solutions for rail infrastructure. Significant cost savings can be achieved through predictive maintenance in particular. The creative use of technology and data to solve specific user problems as well as the contribution to sustainability and efficiency in the transport sector make "Vossloh connect" a differentiating offer in this area. Vossloh communicates this offer with a clean brand campaign: an intelligent lead gene mechanism in a well-thought-out marketing mix is combined with a striking new campaign style that leaves an impression.
