callheinz
Winner
Excellent Brands
Transport & Mobility
Details
Life doesn't always run according to a timetable - especially in regions where buses only run rarely or not at all. That's why the districts of Kitzingen and Schweinfurt launched callheinz: Public transport on demand. Whether you're going to the gym, to a doctor's appointment or simply back home - with this flexible mobility service, you can simply call for public transport whenever and wherever you need it. callheinz is a positive brand that raises interest in public transport and puts the passenger's needs at the center of attention.
The Jury‘s Statement
With a creative brand development and campaign planning for the new introduction of the reputation company callheinz has established itself as an innovative mobility service in the public transport landscape of Mainfranken. The catchy name and the clear claim "mobility where you need it" position the offer compared to conventional public transport solutions. Through the targeted integration of testimonials from different age groups and the vivid presentation of everyday mobility needs, the callheinz brand establishes a direct reference to the target group. The well-thought-out approach and the strong design clearly differentiate callheinz from other mobility offers. A successful brand introduction.
