egon - der VGN eTarif
Winner
Excellent Brands
Transport & Mobility
Details
At the end of 2022, the transport association Verkehrsverbund Großraum Nürnberg (VGN) launched a highly innovative digital product - egon, the VGN eTarif. This allows passengers to start their journey on public transport with a simple "swipe" on an app. The app takes care of everything else automatically. The aim of the brand launch: to find 20,000 active test riders in the public transport area and to achieve widespread acceptance of the 'egon' brand. This goal was achieved after 3 months.
The Jury‘s Statement
With "egon", Verkehrsverbund Großraum Nürnberg is revolutionising the use of local public transport by enabling passengers to start their journey intuitively and user-friendly via an app. The sophisticated brand identity of egon, paired with a lively and memorable corporate design, creates an emotional bond with users and promotes brand acceptance. The project sets new standards in the digital transformation of public transport and shows how modern technology can be used sustainably to make people's everyday lives easier.
