NXRT
Winner
Excellent Brands
Transport & Mobility
Details
NXRT METARIDE is a revolutionary mixed reality system which transforms any real vehicle into a digital world of experience. Thereby, virtual test drives can be offered in real cars, new vehicle functions can be explained interactively and safely, various vehicle configurations can be showcased and exciting racing experiences can be provided directly in the showroom. With METARIDE, NXRT offers a safe, efficient and CO₂-friendly marketing, sales and training tool to create unique user experiences.
The Jury‘s Statement
With METARIDE, software developer NXRT is revolutionizing the way vehicles are experienced by removing the boundaries between reality and the digital world. This innovation makes it possible to make new vehicle functions and technologies not only visible, but also directly tangible in a virtual test drive - safe, efficient and with a clear commitment to environmental protection. It creates an unparalleled customer experience and sets new standards in the digital transformation of sales and training in the mobility sector. NXRT METARIDE is characterized by its innovative application, the seamless integration of digital and real elements and its contribution to a more sustainable future.
