Die kleinsten Ladeparks der Welt im Miniatur Wunderland

Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year

Credits

Details

To bring a fun experience to its expansion strategy, EnBW showcases five charging stations for electric cars in Miniatur Wunderland, built with excellence in every detail. A press event with brand ambassador Nico Rosberg and competitions for personal mini figures were at the heart of the campaign. Accompanied by a teaser phase, content creation for social media and partner channels. EnBW creates a positive brand experience with entertaining, emotional stories across all its promotions.

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