Erstsemesterkampagne für die Hochschule Offenburg

German universities record a significant drop in enrolments – also the Offenburg University of Applied Sciences. It wants to become more attractive to prospective students and strengthen its own profile with a new campaign. Important: If you don't understand the target group, you can't win it either. The language and visuality of our campaign were developed from ZG-Insights. The positive results show how well this has been achieved: 9 % more registrations than in the previous year.