B&B HOTELS Leuchtturm-Kampagne
Special Mention
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
In summer 2023, a lighthouse creator campaign was executed with Liam Carpenter, Herr Anwalt, and Finnel for B&B HOTELS, together with Brandface Carina. 9:16 videos were produced and uploaded on platforms such as TikTok, YouTube Shorts, and Instagram Reels on creator and brand channels. A random video was uploaded as a teaser without further description or similar to heat up the community and let them speculate. The result was over 16 million views.
