Grüner Stahl und Transparenz in der Stahlindustrie, Stahlo Gmbh & CoKG
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year

Details
mapmovingstory has chosen the topic of green steel and transparency as image-building communication for its client Stahlo, one of the largest independent steel service centres in Germany. The basis of the communication strategy is the classification label. It makes the steel production process comprehensible and provides information on emission classes, material use and energy consumption. This was unique in the steel industry. Since then, Stahlo has been at the forefront of the discussion.



