SMA
Winner
Excellent Brands
Industry, Machines & Engineering
Details
For us, brand is more than just a communication tool. SMA understands brand as a holistic strategic discipline for the company. It influences behaviour, organization and communication. Strategic groundwork forms the foundation of the SMA brand. Starting with the internal representation of the company, the purpose, vision, mission and our values, we have created an externally oriented brand positioning. The brand campaign is based on this foundation. So that communicative promises have a substantive basis and are not just empty promises.
The Jury‘s Statement
SMA stands for an innovative approach in the world of industry, machinery and technology, by considering the brand as a holistic, strategic discipline that goes far beyond pure communication. By seamlessly combining internal strategy, external positioning and the involvement of employees as brand ambassadors, SMA not only creates a strong brand awareness, but also positively influences the behavior and structures within the organization. This comprehensive approach sets SMA apart from other players in the technical sector and sets new standards in brand communication. By successfully integrating all aspects of brand work, SMA proves how profound and comprehensive the impact of a well-thought-out brand strategy can be.
