Marken-Relaunch SÜDLEDER
Gold
Excellent Brands
Industry, Machines & Engineering
Details
SÜDLEDER, a leading B2B leather manufacturer, is a classic hidden champion in its segment. Its premium leather can be found in many car brands. In order to be prepared for the future, the company carried out a brand relaunch. A central goal was to position SÜDLEDER as a strong employer in the region. The new brand identity reads: “WE are SÜDLEDER. And proud of it."
The Jury‘s Statement
With the brand relaunch, SÜDLEDER has made the leap from the classic hidden champion in the B2B sector to a brand that is not only perceived as extremely modern and high-quality, but also as an attractive employer. With more than 300 employees, the company is one of the leading manufacturers of premium leather. The company has understood that the quality promise behind the brand can only be implemented if each of the employees also internalizes and implements it. And this is exactly what the appearance reflects through the claim WIR sind SÜDLEDER and proud of it.
