thyssenkrupp nucera
Winner
Excellent Brands
Industry, Machines & Engineering
Credits
Company / Customer
Details
A new brand was created, positioned and evolved to drive the transformation into a new energy age to become a leader in green hydrogen production in an industrial scale. Globally. The scope was challenging. Creating a new brand name, shaping a differentiating perception with unique CD + CI. Formulating a future driven brand narrative. Developing an exciting storytelling experience for different stakeholders to establish/position thyssenkrupp nucera as a leading player in the market.
The Jury‘s Statement
thyssenkrupp nucera is a pioneer of green hydrogen production on an industrial scale. With a comprehensive brand relaunch that includes a distinctive corporate design and a strong storytelling strategy, the company has successfully positioned itself as a global brand in the industry. The combination of technological expertise and future-oriented branding enables thyssenkrupp nucera as a strong brand to accelerate the transition to a carbon-neutral industry.
