Role-based "Up- and Reskilling" - At global scale
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
In order to master the energy transition and foster both employment and employability for our employees, we launched the first job-specific “Learning Journey” in November 2022 - with two cohorts of 20 Sales Representatives completing 15 Learning Modules, totaling 12 days of learning in 6–8 months. Until now, >1,300 employees in “Engineering” and “Sales/Service” across 13 European countries participated, involving ~250 Module Owners to drive rapid skill development and foster our learning culture.
The Jury‘s Statement
With its approach to role-based skilling in the energy transition, Viessmann Climate Solutions has made a decisive contribution to the future viability of its employees. Through the targeted development of "learning journeys" for specific job profiles within the energy transition, the company enables its employees to develop their skills effectively and practically. This strategic linking of individual skills development with the challenges of change in the energy sector shows new ways of employer branding. Viessmann Climate Solutions demonstrates how forward-looking personnel development can sustainably strengthen both corporate goals and employee satisfaction and loyalty.
