"Im Wirtshaus kuman d´Leid zom" - HAI Bierdeckelaktion
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Designer
Details
In order to reach new applicants, we launched our HAI beer mat campaign and placed our printed beer mats with HAI vacancies and a QR code on them at numerous restaurants to directly initiate the application process. After scanning the code, language avatar Neo intuitively guided the applicant through 4-8 application questions and the initial contact was made, after which we were able to actively approach potential new employees.
The Jury‘s Statement
Hammerer Aluminium Industries has set a good example for creative recruitment strategies with its beer mat campaign "Im Wirtshaus kuman d Leid zom". By turning everyday objects into unconventional advertising materials, they succeeded in addressing the challenge of the shortage of skilled workers in an innovative way. The combination of local anchoring and a digital interface in the form of a QR code enabled low-threshold initial contact with potential applicants. This project is characterized by an exceptionally creative brand communication, which not only attracted the attention of the target group, but also brought the company to the fore as an attractive employer.
