Wolf Ökohäuser

Gold
Excellent Brands
Building & Elements

Credits

Company / Customer

Details

Future-oriented rebranding, with consideration of a generational change in the craft business that stands for sustainability, individual living and innovation.

The Jury‘s Statement

The traditional construction industry is responsible for a large proportion of CO2 emissions. Wolf Ökohäuser - a pioneer in the industry that began building houses according to ecological standards decades ago - proves that building can also be more sustainable. With the 2024 relaunch, the brand is once again taking a big step forward, combining sustainable construction with individual planning freedom and positioning itself with a contemporary product strategy. The new appearance reflects the new strategy in a clear, differentiated and credible way and, with its range of brown and grey shades, futuristic font and minimalist graphics, has a modern and high-quality look. The new logo, consisting of three arrowheads, is also a great solution. It not only elegantly references the primary building material wood, but also embodies key attributes such as sustainability, robustness and warmth. A successful brand work that projects tradition and craftsmanship authentically and with high quality into a sustainable future.

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