Digital Strom
Winner
Excellent Brands
Building & Elements
Details
By repositioning Digital Strom, the newly created claim "Power the Line" takes centre stage in the brand's appearance. It forms the basis for both the development of the reinvented corporate design and the creative platform for the target audience. Consistently across all touchpoints, Digital Strom now appears smart and unique compared to the competition. The loud and edgy communication culminates in the “funeral” of the tool previously necessary, which has now become obsolete.
The Jury‘s Statement
With the repositioning and the newly created creative platform "Power", Digital Strom has succeeded in bringing the topic of electricity and powerline technology to life. With a clear, reduced brand strategy and a simple but holistic typographic realisation, the brand stands out smartly and uniquely from the competition. The cheeky communication concept, in particular the symbolic "burial" of the now redundant tool, emphasises Digital Strom's innovative strength and customer focus. This commitment to intuitive, user-orientated technology makes the company a trendsetter brand in the field of building automation and smart home solutions.
