AFC und AFC Akademie. Natur und Mensch im Mittelpunkt.
Winner
Excellent Brands
Building & Elements
Details
AFC and AFC Academy. Nature and people at the core. The industry leader in climate and fire protection in buildings aims to revive its image by relaunching the brand and communication measures, both for AFC and the Academy. The visual identity highlights the company's expertise in planning sustainable systems for buildings. The use of colour and formal elements evokes the climate cycle. For AFC, implementation focuses on nature, while people take centre stage in this process for AFC Academy.
The Jury‘s Statement
With their joint rebranding, AFC and AFC Academy have opened up a new dimension of brand communication in the construction industry. By intelligently combining nature and people at the centre of their communication strategy, they have succeeded in highlighting the essential role of sustainable systems in complex building structures while promoting training in the areas of safety and fire protection. This commitment to training and environmental protection makes AFC and the AFC Academy an outstanding example of forward-looking brand management in their industry.
