Rebranding GAUS
Winner
Excellent Brands
Building & Elements
Details
The 'Gaus Architekten' brand was given a new look in 2019 following a share takeover. In 2024, this appearance can no longer do justice to the company's evolved structure. A rebranding based on a one-brand strategy is intended to anticipate the vision for the company structure and create a pull effect. Gaus gains uniqueness in the competitive environment and expresses more emotion. The brand remains true to the company's heritage but presents itself with new determination and clarity.
The Jury‘s Statement
Gaus Architekten has surpassed itself through the rebranding and undergone an impressive transformation. With a One Brand Strategy that not only anticipates the company’s vision, but also creates a strong pull effect, Gaus has decisively sharpened its positioning in the market. The redesign of the logo, which now reflects the essence of architecture - the design of spaces in space - embodies determination, clarity and emotionality. This commitment to brand excellence, coupled with a deep loyalty to their own roots, is exemplary in the industry and puts the brand on an international stage.
