markilux GmbH + Co. KG
Winner
Excellent Brands
Building & Elements
Details
Following a successful brand redesign that was awarded GBA Gold 2020, the aim was - based on MAFO Data - to increase the brand awareness of markilux significantly and successively - across all touchpoints - for end customers in a 2-stage sales system - in a tangible way for end customers.
The Jury‘s Statement
With an extraordinary brand relaunch and a consistent focus on quality, innovation and customer proximity, the markilux brand has become the epitome of high-quality sun shading. The skilful staging at all touchpoints has not only significantly increased brand awareness, but also created a unique brand experience that inspires customers worldwide. This commitment to excellence and the ability to recognise and fulfil real needs make markilux a shining example of exemplary brand work.
